We all know how important it is that your landing page converts. How many landding pages have you designed so far? Say you have your ad(s) running on google adwords and you send people that clicks on your ad to a landing page.. sounds simple huh?

How are your sales and conversions going? good? bad? could be better?
One simple tip here: create multiple landing pages (and optimize them!)! As simple as that!

You can even build hundreds of landing pages, and just change some subtle things, like your header, or have fun and change the complete layout. But it’s really important to understand what converts and what doesn’t.. if you only have one or two landing page, you surely have no idea how your traffic converts. You have to write many different ads, ad variation, ad groups, that will lead to different landing pages, then use Perry Marshall’s “Peel And Stick” method (from adwords definitive guide). You take two similar ads, let them run for a couple of days, till you got enough clicks, and then choose which one is the winner and which one is the looser. Drop the looser and keep the winner, then write a new ad (with the same landing page, or a different one) and keep doing this, your CTR aand conversion ratio will go up! (* i can’t garrantee you results.. i’m talking from my personnal experiences, and it works good.. for me!)

Have fun! :)