Ok, now that my new design is online, i can focus on writing posts :)
I wrote one a while ago about how automating your business can lead to better ROI and better results (and of course more free time).

Now, if you run a website (sales pages, affiliate program, or online store) or the traditional brick and mortar type of deal, you definetely want returning customers (or in the case you run a blog, you want readers, commenters and visitors, returning that is!)

Say you sell a product online, or are involved with a network marketing company, you certainly don’t want to worry every month about your customers (meaning, having to “win” them again every month), you probably wanna focus on getting new customers and working on your retention and making sure the customers you already have will stay! Repeated Business!

Make sure every customer that signs up to your website or purchases something from you, will have the option to either say “yes” or “no” to monthly rebilling. If you own a membership site, you want your customers to rebill every month until they cancel (that’s where you need to work on your retention).

If you want returning customers, repeated business, try to apply one or many of the followings (please feel free to add to this list in the form of a comment):

I used to work in a retention department for a telecom company here in Montreal, and seriously, customers’ retention is so important for a company, acquiring a new customers costs way more than satisfying an already existing customer. Keep that in mind. (same with blogging by the way, where readers and visitors are like your “customers”)

I’d be interested in knowing what you think about that.
Do you run an online store, or have your own store (offline)? What do you do to make your customers want to stay and keep rebilling (or visiting) month after month (day after day)?
:)