Would you like to have a huge advantage over competitors - an advantage that is right in front of their eyes but virtually invisible? There is a way to do it, and a simple one at that -

Optimize your website for content by inserting the right keyword phrases in the right places.

Once you’ve done this - along with a few other important search engine optimization (SEO) actions - your website’s position on Google and other search engines will rise.  More specifically, it will appear higher in the rankings for searches conducted on the very search terms you’re looking for. This means -

• More qualified traffic to your site
• More opportunities to convert visitors into customers
• Less qualified traffic to competitive sites
• Fewer opportunities for competitors to convert visitors into customers

Can you afford to be invisible on Google?

No, you can’t.  In a weak economy such as we are experiencing now, market share is the name of the game.  It’s essential to get your name in front of prospects and existing customers as much as possible - otherwise, they will forget you or never discover you when they need your products or services.  A high profile on Google can make the difference between an empty pipeline of leads and a steady stream of new opportunities.

Opportunity knocks. It’s name is Keyword Optimized Web Content.

Amazingly - shockingly - your competitors are very likely ignoring or fumbling  keyword optimization on their websites.  The three most important reasons  that I see for this (day in and day out) -

• Many firms see content development as a painful chore, but are unable or unwilling to hire professional copywriters.
• While the concept of optimization is simple, the execution is not so simple.  The rules of online search are evolving rapidly and it takes effort to stay current with best practices.
• Many firms grossly underestimate or completely dismiss the importance of having a strong presence on search engines.

In less than six months time, one of my clients was able to go from total invisibility (it was a startup) to a first or second page position on Google for five or six of their primary keyword phrases.  In another case, we were able to get on page one in Google for three of our target terms within only a few weeks.  That result was exceptional, but given time, proper execution, and a sustained effort, content optimization will get results.  And by the way, when I say results, I mean more than just high ranking - I mean leads and orders. As important as optimized content is, we can’t forget the ultimate goal is more business.