Posted on
March 8th, 2007 by Jon - SmartWealthyRich /
5 Comments »
With the quantity of social networking sites (or community sites, if you prefer) out there, and there’s a lot of those sites… it may affect the way you see and actually do marketing. But is that a good or a bad thing?
Well, for my part, I believe it’s a good thing! Let me explain why i see it that way, cause i’ve heard many marketers complain about the exponential growth of community sites!
Ok, first: marketing! What is the end result you’re looking for when marketing your products or affiliate stuff? Of course it’s to bring in more sales, and raise brand awareness, and pull more profits! One sure way to market stuff online is by using PPC services like google adwords, yahoo publishers network and others…
…well… that costs money! And if you’re not sure what you’re doing, you might end up paying more than you expected… not good huh? But on the other hand, if you know what you’re doing, you can surely pull nice profits from that! (provided you went through the “trial-and-error” thing, and learned either by reading books/ebooks, or got help from someone who knows how to do it and who is doing good! And how is willing to share his/her “secrets”.)
Say you are somewhat successful at marketing products and services online, you easily make good profits and all… but why not use community sites on top of that? Don’t get me wrong here.. keep doing what you do if it gives you a nice income!
So why should you get involved in community sites then?
Read on…
You send traffic (paid traffic that is!) to an affiliate site or a sales page.. that’s great.. you get sales..that’s even better! But wouldn’t you like to know WHO is buying those products? Feedbacks and comments?
If you talk or chat with a potential customer, well that person will most likely buy your thing! There is a lot of money to be made from affiliate marketing and the likes using PPC advertisement, but if you personally recommend something to a single person, that person will most certainly buy it (if it suits their needs of course), and your “potential customers” will be able to ask you questions before they buy!
I’ve seen many many affiliate sales pages (you know the ones you find by clicking on sponsored links in google) with no contact button!! To me that’s a huge no-no! How do you expect someone to buy something if they have questions and there’s no “contact us” link? Many times i’ve read sales pages and found the product really interesting, and was almost ready to buy it, but i had just one single simple question… ooppss.. no “contact us” link! Too bad for them, i won’t buy it…
Reason why i think social networking sites like mybloglog, linkedin, ryze and even myspace (!!) are a good thing! I believe there is much more money to be made by talking, e-mailing or chatting directly with someone than by using PPC (unless you really know how it works!)… there is real people buying real products! Make them feel important, answer their questions, and be available for them is the least you can do! Using those community sites is simply a way to keep in touch with your customers (just like you would do with a blog!)!
What do you think?
Tags: Business, Google, Marketing, Online Business, Optimization, Products by Jon - SmartWealthyRich
5 Comments »
You probably already know who Kevin Rose is, he’s the founder of 
Disclosure: As many of you may already know, 
