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Articles in the Web Presence Category
Web Presence »
This is the question you should be asking yourself every day:
How effective is your website at achieving the goals you have for your business?
If you do not know the answer, it may be because you have not set your goals properly. Do you know what the purpose of your site is? What are the benefits for you and your business?
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Lets take a look at these questions, and potential answers.
Your website should position you as an expert in your field. Perception and reputation are everything to your potential customers and clients. …
Web Presence »
Would you like to have a huge advantage over competitors - an advantage that is right in front of their eyes but virtually invisible? There is a way to do it, and a simple one at that -
Optimize your website for content by inserting the right keyword phrases in the right places.
Once you’ve done this - along with a few other important search engine optimization (SEO) actions - your website’s position on Google and other search engines will rise. More specifically, it will appear higher in the rankings for …
Web Presence »
Updated 22 April 2009 with new feed links.
Ok, first of all, here’s the Wikipedia definition of a RSS Feed (will open in a new window). An Rss feed is usually indicated by this standard icon:
Now here’s the brief definition (for those of you who want to know right aways instead of reading the whole wikipedia document):
Users of RSS content use programs called feed ‘readers’ or ‘aggregators’: the user ’subscribes’ to a feed by supplying to their reader a link to the feed; the reader can then check the user’s subscribed …
Web Presence »
UPDATED May 2009
Did you create your site for the readers or the search engines?
I must ask, because i’ve been doing a lot of research recently (on various subjects) and I found many, many sites that seemed to be geared towards “the engines” instead of “the potential readers”.
It is a good thing to make your website/blog SE friendly, no doubt about that!
But are you sacrificing your readers/users experience, just to get better rankings?
I’ve browsed thru a lot of sites (some had relevant and interesting content) but couldn’t stay there more than …



