NAQ - Questions We Wish You Would Ask
- What should I be doing to make a successful online presence for my business?
- A successful online presence requires a website that your customers and clients can interact with, sharing their thoughts and reviews of your products and services. This can be a blog or a forum, or even part of a social media service like LinkedIn or Twitter.
- What should my website look like?
- This depends on your needs and your audience. If you are working with a more “traditional” customer, your site should be simple to use and navigate, with limited information on each page. An audience that is more “web-savvy” will be able to use a more complex design. The SmartWealthyRich Team will guide you through this process, and help you create a design that is functional and useful to your target audience.
- How often should I “blog”? (i.e. write a post or article)
- Blogging frequency has a lot to do with your particular business, product or service. Some industries have a faster pace than others, and “breaking news” can bring new and return visitors to your site on a daily basis. Other industries experience longer-term trends and would be very comfortable with fewer posts per month. The SmartWealthyRich Team will analyze your personal situation and assist you in finding the perfect balance for your site.
- Why do you want me to put my picture on my site?
- Realtors have been doing this on billboards for years, and for the very same reason. It gives a human face to an otherwise remote transaction.
- What should I use as a Twitter-name, etc?
- There are two schools of thought on this, and a hybrid! Some folks feel that you should use your name, or something close to it, in order to - once again - create a personal link to those that might follow you. Others feel that a more honest and transparent effect is created by using your company name. Bonus tip: Dell computers blurs the line between the personal and the brand ID by using a format “@(name)atDell”. Your own business style and culture will be taken into account by the SmartWealthyRich Team.
- There are two schools of thought on this, and a hybrid! Some folks feel that you should use your name, or something close to it, in order to - once again - create a personal link to those that might follow you. Others feel that a more honest and transparent effect is created by using your company name. Bonus tip: Dell computers blurs the line between the personal and the brand ID by using a format “@(name)atDell”. Your own business style and culture will be taken into account by the SmartWealthyRich Team.
- How much time will I need to dedicate each day to work with the SmartWealthyRich Team?
- To clear the path for a successful business launch, the SmartWealthyRich Team will help you prioritize your current commitments and eliminate (or at least minimize) your distractions so that you can carve out dedicated time for your work. How much time you need depends on your overall launch time-line.
- How can I set goals that honor my business plan as well as the rest of my life?
- Great question! Optimal work-life balance is key to succeeding with any endeavor. The SmartWealthyRich Team will help you set goals with your whole life in mind, and make sure your goals are connected to what you value—to what’s most important to you.
- I work best when I have accountabilities in place. Can you help me with that?
- The SmartWealthyRich Team won’t let you escape without making agreements for checking in, reporting your progress, and closing the loop—and we’ll be with you every step of the way. We’ll also make sure you have an accountability plan to support you when your work with us is complete.
- How should I market my blog?
- Much depends on how much time and money is available. Social media marketing costs very little, but does take time. Paid search marketing takes little time, but involves what can be a considerable investment. Both approaches work. The SmartWealthyRich Team will investigate and discover the best mix for your market and resources.
- Who is my blogging audience?
- This is one of the first questions to be answered by the SmartWealthyRich Team. A business blog may be aimed at customers, peers, stakeholders, or a combination. If your main objective is to establish thought leadership or generate leads, writing for peers often works well. If your main objective is to build customer relationships, obviously you will speak mainly to them. Insider tip: Not every business needs a blog.
- What are my blogging objectives?
- Business blogs can serve a multitude of goals. The most common include building customer relationships, generating sales leads, establishing thought leadership, personalizing the enterprise, and creating communities in which work-related knowledge can be shared.
- What are my keyword phrases?
- Keyword phrases are terms people use when searching for your products and services on Google or other search engines. Your keyword phrases are the starting point for making your website visible on Google and should be selected carefully and continually reviewed.
- What do my customers and prospects want from my website?
- They want information. When people search online and find you via a search engine, they want to see who you are and what you do at a glance. It’s important to be able to convey that in a very direct and easy to understand manner.
- How could I improve my site’s navigation?
- Observe someone unfamiliar with your site maneuver around it - you may learn a lot! In general, site navigation should be simple, clear, easily found, and intuitive. The SmartWealthyRich Team will guide you through the process of analyzing your website and determine the need for any changes.
- What is a blog, anyway?
- A blog is a social media outlet allowing you to connect with an audience that is specifically interested in what you have to say as well as the product or service that you are promoting. It allows your clients/customers an open area to discuss among themselves as well as with you. Open communication is a necessity and blogs help to promote that communication.
- Why does the SmartWealthyRich Team feel that social media and having an online presence is so important?
- Social media and online marketing are here to stay. It is a relatively inexpensive outlet with which to advertise yourself and your business. And the great thing is that some of the promoting that you do on social media can be automated, and we all know that anything that is automated saves money as well as time (and time IS money)!
- I think that word of mouth is the best advertisement. How can I incorporate this into my online presence?
- Word of mouth is a great tool in a marketing arsenal. This can easily be implemented in your online presence through references or testimonials that people can leave for your on your website or blog. This can be set up so your clients/customers go to a certain page on your website or blog, fill out a form, and submit it!
- Also, through conversations on places like Twitter, FaceBook and LinkedIn, people can see what you’re all about, how you speak to and treat your customers, and what your customers have to say about you. It’s that easy!
- Word of mouth is a great tool in a marketing arsenal. This can easily be implemented in your online presence through references or testimonials that people can leave for your on your website or blog. This can be set up so your clients/customers go to a certain page on your website or blog, fill out a form, and submit it!
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